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Lean Branding (Lean (O'Reilly)) By Laura Busche
Free Ebook Lean Branding (Lean (O'Reilly)) By Laura Busche
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- Sales Rank: #705981 in Books
- Published on: 2014-10-10
- Original language: English
- Number of items: 1
- Dimensions: 9.34" h x .91" w x 6.28" l, .0 pounds
- Binding: Hardcover
- 304 pages
About the Author
Laura has been implementing The Lean Startup methodology with more than 150 entrepreneurs and their 90+ internet-based startups. She has learned about what makes and breaks them, what they fear as they create their brand, and how it can be fixed. This experience has allowed her to grasp first-hand what it takes to improve every component of their brand strategy from logo design to demo day pitches. Being a digital marketing mentor for Colombia's IT Ministry and its Apps.co program -- based entirely on The Lean Startup and the Business Model Canvas -- has given her a unique insight to approach brand building for internet-based startups.
Laura is Summa Cum Laude from the Kogod School of Business (American University), and completed a Master's degree in Design Management (Savannah College of Art & Design, SCAD). She is currently completing her PhD dissertation in Consumer Psychology, sponsored by the Colombian Government's Administrative Department for Science, Technology & Innovation (Colciencias). Junior Chamber International (UN program) recognized her as one of the Top Outstanding Young Persons in Colombia in 2012, and she became part of the World Economic Forum's Global Shapers community of young leaders changing the world in 2013. Laura regularly blogs about branding, design and business at leanbranding.com/blog. She has worked in Groupon, interned at National Geographic and cofounded a digital agency called Ozone Group in 2008. More at laurabusche.com.
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